Tag that magazine

In the "spirit" of convergence, a Philippine magazine introduced a new marketing gimmick in their magazine. It involves taking "snapshots" (using a mobile phone camera and a special software) of a bar code-like symbol placed in the cover of the magazine. The Tag Mobile System (TMS) -- as it is called -- will take the mobile phone owners to a special website (a WAP site) that will contain other information and goodies. As this blog states, TMS is:

TMS is a convenient way to download any form of multimedia into your mobile by turning your phone camera into a barcode scanner.

Just imagine the possibilities. Magazines or any publication (actually the TMS works on websites too) can now push information via mobile phones. If you're using a smart phone, you could conduct transactions (say buy a product from the magazine or view more photos on your mobile phone). I remember an old article written by my editor Leo Magno years back. With convergence, content is now portable to any device/medium. With technologies such as TMS, content will be "spiraling" up and around all these mediums/devices. Thus he writes:

This consequently is redefining the word “media" as we know it. The flow no longer comes from a broadcaster’s or publisher’s point of view down to the audience, where the old communications model of sender-message-receiver is followed. Information flow in this day and age is no longer linear. With the participation of citizens -- the audience -- as both content consumer and producer, it has become multi-dimensional, spiraling up and around several evolutionary ladders of communications.