WEEK 3: The best of both worlds

The online medium provides the "best of both worlds" of broadcasting and print. With faster computers and Internet connection, it is now possible to deliver text, videos, and audio through an online media. Users can choose what they want. They may even opt to have news pushed to them via mobile phones --which extends the online medium further. The online media is at the "cutting edge" of journalism. While it won't replace journalism as we know it, it changes paradigms, mindsets, and business models. Online medium can deliver news quickly and around the clock. It provides an endless web of information through links and recently, blogs. Newspapers are now putting up video content, complimented with audio, which can be a short news clip or a streaming Internet radio program. Blogs have also provided another way to engage readers .

The biggest weakness of the online medium is accessibility and cost. Not all people have Internet access and computers. But mobile phones are becoming an alternative. Nonetheless, the online medium opens up opportunities for the news "business." It creates additional revenues (through advertising and syndication) for newspapers, television, and radio. With the online medium, they can have a bigger and younger audience born in a multimedia world. Traditional media that refuse to change remain the biggest threat to online media.

A paper titled, "Newspaper websites deliver local consumers" by the Newspaper Association of America, states a general trend in the US, which is now happening in countries like the Philippines:

The number of Web users visiting newspaper Web sites continues to grow—from 40 percent of everyone online in 2002, to 48 percent in 2004 and 51 percent in 2006.