11.21.2006

College kids going online for campus news

I know this is beyond the 300-word requirement for this week, but I wish to highlight this study I picked up from Poynter Institute.

Baltimore Sun's Nick Madigan wrote that College campus papers are becoming popular despite the dwindling newspaper readership. However, there is a growing number of students going online for news. Excerpt:

At the same time, college students are still reading the papers' print editions. A Student Monitor study says 76 percent of college students surveyed during the spring semester this year read one out of the previous five print editions of their campus paper. That number has remained roughly consistent for almost two decades, never dropping below the high 60s, said Eric Weil, managing partner of Student Monitor, which twice a year surveys 1,200 full-time students on 100 four-year campuses.

The difference now, he said, is that 38 percent of students regularly read an online edition of their campus paper, and they spend an average of 19 minutes doing so, Weil said.



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