Newspapers can't predict their future

This is not a required post, but I just want to share this with the rest of the class.

I picked up this story from The Editors Weblog. The headline says, "Newspaper executives can't predict future of industry." Indeed, it is also conventional wisdom now to think that the Internet is causing the "death of newspapers." But there is more to this ongoing trend. (Also read this related story from New York Times). Excerpt:

After years of endless discussions on the future of the newspaper industry, trying to figure out whether it will bounce back or is doomed, some top newspaper executives finally revealed the honest truth. They simply don’t know. These executives met at the annual media conference in New York – where The New York Times Co. explicitly refuted rumors about a change in their stock structure.

The ‘real news’ was the honesty that newspaper executives seemed to have agreed upon.